Android account for 50% of all Smartphone sales
Phones powered by Google’s Android operating system accounted for half of all Smartphone sales in the 12 weeks to 18 March, according to the latest market snapshot from Kantar Worldpanel ComTech.
Android Smartphone Sales
Handsets such as those from Samsung’s Galaxy range and HTC’s One devices now boast a 50% share of the booming Smartphone sector, up from 42.3% just one year ago. Apple’s share of the market increased by an even more impressive 9.5% to 29.2% over the same period.
Some commentators have suggested that Android’s tally should be split by phone manufacturer to give a more accurate picture of which phone makers are shipping the most units. Samsung is rapidly gaining ground on Apple, with an overall UK market share of 28.1%. The iPhone maker remains the most popular manufacturer in terms of mobile phone deals sold though.
The continuing dominance of Android and iOS came at the expense of other operating systems. The embattled BlackBerry manufacturer Research in Motion saw its market share plummet from 22.5% to just 15.7% over the last 12 months, while Nokia’s Symbian was down 10.2% to just 2% over the same period.
Symbian’s fall from grace is not surprising after the Finnish firm ditched its own OS in favor of Windows Phone last year. However, both Nokia and Microsoft would have been disappointed to note that devices running Windows Phone 7 could only manage to grab an extra 2% of the market, taking the software giant’s mobile OS to an overall market share of just 2.6%.
Smartphones accounted for nearly 75% of all mobile devices sold in the UK over the study period, which means that 52.2% of the British population now owns one.
The Kantar data appeared to dispel the assumption that tech-savvy younger people are behind the growth in smartphone take-up. The study revealed that half of all mobiles bought by people over 50 in the last 12 months were Smartphones. Samsung and Apple accounted for 36.6% and 23.4% of sales to the over-50s respectively.
Dominic Sunnebo, global consumer insight director at Kantar, said the 20 million mobile users aged 50+ focus keenly on the cost of handsets and suggested this would allow budget manufacturers such as ZTE and Huawei to make inroads into the market over the rest of the year.
Some 63% of smartphone users aged over 50 said they used their handsets to browse the internet, 57% use their devices to send and receive emails, while 52% admitted to downloading apps. Just 18% of the silver mobile surfers questioned for the study said they used their handsets for steaming and downloading videos, while a similar number said they used instant messaging services.
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